History has proven time and time again that publishers are monumentally inept at recognising revenue earning talent. They can never predict what is going to be the next big seller. What they are sickeningly adept at is jumping on bandwaggons. Harry Potter? Then every publisher is churning out books about child wizards. Fifty Shades of Grey? And suddenly they are all into erotica in grey covers. How thick can they be that an author with the talent of Ms Rowling has to batter at their doors to get them to accept her book?
A guide to rejection for authors.
You can write. Disregard whatever justification they give for rejecting you.
When the editor reads your typescript she asks herself only two questions:
Can we make any money out of this sucker?
Will publishing this book be good for my career?
If the answer to either of these questions is 'no', then you will be rejected.
Perhaps they should give up publishing and concentrate on sucking eggs.